It is common sense that an online presence is an absolute requirement in the modern day business world, both for big enterprises and for small and medium-sized enterprises; How you use that resource will determine the success of your online presence.
The best marketing plan is to focus the actions on these four strategies. These actions would contribute to bringing more traffic to your website, what will significantly increase your positioning to achieve your business goals, in “consistent time frames,”.
- Make yourself visible in Google results
If you want more people to visit your website, you need to be in the first 5 (10) Google search results. A survey of Search Engine Watch shows that 33% of users click on the top search result and 93% of users never go beyond the first page of search results.
To be on the first page of the search results, you just have to actively use the current SEO tactics. Think outside the box for tactics to drive traffic to your website (traffic itself raises the ranking too); There are many creative ways to achieve SEO. As a suggestion, most SEO tactics are effective content-based.
- Produce excellent content
The best way to take the top search engine positioning is to regularly produce high quality content in all your online presences. Do not get caught up in the idea that the more content you have the higher your ranking will be on Google. That idea is totally wrong.
Many companies are succeeding by consolidating their quality content, rather than producing a large amount of material (Quality vs. Quantity). Great content or truly useful content is the secret to continually bringing people to your site and keeping them there.
Truly useful content is the secret to attract people to your website and keep them.
- Being on the Google My Business list
Google My business is a company’s best friend to increase online visibility. Google rewards users who upload the data of their business as complete as possible in Google My Business. This profile an advantage for the search engine results.
Get yourself a completed profile in Google My Business which is going to include real images of your office, your office building with your sign, and even pictures of your employees at work. Your Google My Business profile also opens the door to interaction with your customers and prospects, as they will find your profile in your local and global search results.
- Connect with your prospects
The social media has a bad reputation for the top executives of companies that consider it of less impact, or that its worth investing time and effort in it. Even if that was the case (which it is not), social media is a “vital-line” marketing channel that many people use as their only interaction with brands and businesses (in addition to their friends and family).
Social media allows you to publish attractive content almost constantly and connect with the demographics and audience you normally couldn’t easily reach.
Use social networks with a clear purpose to be useful and informative instead of using promotional or direct sale. This is the channel that builds relationships for a brand. Hopefully these four tips will contribute a little more to your online marketing strategy for your business.